Social Computing Technologies: Supporting Volunteer Bridge-Building Work?
In this Research to Practice, author Laurie Mook reviews the use of social computing technologies by volunteer coordinators at nonprofit organizations. Mook looks at research on use and non-use of technology, based on interviews with 23 volunteer coordinators from three different metropolitan areas of the western United States. The study was conducted by Amy Voida, Ellie Harmon and Ban Al-Ani of the Donald Bren School of Information and Computer Sciences at the University of California, Irvine.
As background, the researchers take the perspective that the work of volunteer coordinators is bridge-building work—bringing together numerous public constituencies as well as constituencies within their organizations. And one might expect that this class of work would be well supported by social software, some of which has been found to enable bridging social capital. However, the researchers find that, in many ways, this class of technology fails to adequately support volunteer coordinators’ bridge-building work. The study then offers a number of strategies for bridge-building via social computing technologies, reviews the numerous challenges faced by volunteer coordinators in their use of these technologies, and presents opportunities for designing social software to better support bridge-building between organizations and the public.


This quarter’s Research to Practice approaches the issue of credentialing in volunteer management by looking at one possible framework for evaluating the effects of credentialing or not credentialing. For this review, writer Laurie Mook turns to David Suárez, Ph.D., a well-known researcher in nonprofit management who developed a typology of nonprofit sector leaders for his article, “Street Credentials and Management Backgrounds: Careers of Nonprofit Executives in an Evolving Sector,” published in the journal Nonprofit and Voluntary Sector Quarterly in 2010.
When it comes to professional football in America, most people associate “special teams” with players who take the field for kick-offs, punt returns and kicking an extra point. But for the Miami Dolphins, an American football team based in Florida, “special teams” means so much more. The Miami Dolphins Special Teams, Driven by Chevy, is a new volunteer program that serves as one of the cornerstones of the Miami Dolphins Foundation. Although not the first volunteer initiative in professional sports, it is the first and only full-time volunteer program operated by a professional sports team. Started in 2009, the program is specifically designed to engage episodic volunteers in community service using the unique incentives and branding only available to a professional sports team. To date, the program has attracted 3,204 volunteers who have logged 43,835 hours of community service.
For nearly two decades,the Johns Hopkins University Center for Civil Society Studies research group has conducted comparative research on volunteer work and the nonprofit sector. This year, in conjunction with the International Labour Organization (ILO) and in collaboration with the United Nations Volunteers and an international Technical Experts Group, the Johns Hopkins Center has published a Manual on the Measurement of Volunteer Work. The Manual was developed “to help statistical agencies around the world track the amount, type and value of volunteer work in their countries” in a systematic, regular and comparative fashion. Although national statistical agencies are its primary focus, the influential document also provides food for thought for measuring volunteer work at the organization level. This quarter’s Research to Practice presents highlights from this work.
