Trends and Issues

Australia has seen its share of natural disasters – most notably bushfires and floods – and the surge of spontaneous volunteering each emergency produces. While recent attempts to register volunteers in advance of a disaster are useful, too few are actually activated during an emergency because local officials do not have the resources or skills to coordinate them. In the spring of 2012, with the annual bushfire season right around the corner, Volunteering Victoria, the peak volunteering body for the State of Victoria in Australia, had a simple idea: Why not create a platform that links volunteer program managers across the state in times of emergency?

Launched in January 2013, the Volunteer Program Manager Register now has 70 skilled and experienced volunteer program managers ready to respond to calls for assistance in times of emergency and natural disaster in Victoria, Australia. In this feature article, author Alicia Patterson, the marketing and communications manager for Volunteering Victoria, explains how this Register is meant to work, and how it helps the helpers coordinate volunteers who are keen to assist with recovery efforts when disaster strikes. 

The Minnesota Association for Volunteer Administration (MAVA) hosted its biennial conference on May 8 - 10 in Minneapolis. MAVA is one of the premier professional societies in North America and its conference is always excellent. Participants come from Minnesota and way beyond, especially bordering Canada.  e-Volunteerism's editorial team members Rob Jackson and Susan Ellis were presenters and exhibitors – along with several other authors of past articles in this journal. So it seemed particularly appropriate to use the opportunity to return to one of Voices’ intermittent features and interview conference goers on site. 

Volunteer-involving organizations – whether nonprofits, government agencies or all-volunteer associations – regularly search for new philosophies and technologies to maximize volunteerism and advance the organization’s purpose. However, implementing the use of personality profiles rarely makes the list of strategic initiatives. But in today’s social world, understanding an individual’s personality is critical to serving up relevant communications and interacting in meaningful ways. In order to succeed, organizations must emotionally engage their volunteers.

In this feature article, authors John Marshall and Hugh Massie take readers step by step to illustrate and explain how to use personality profiles in volunteer-involving organizations. And, the authors argue, "the investment of time and resources to incorporate personality profiles into the process of recruiting, organizing and engaging volunteers is one that pays off tenfold."

More and more, companies want to engage their communities through employee volunteering programs. For most businesses, this means calling a nonprofit and scheduling an activity. The nonprofits that can readily design and host successful employee volunteering events will find themselves critical and necessary assets in what has quickly become a key business strategy. Understanding why employee volunteering is important to companies is key to creating a good partnership. In this article, author Chris Jarvis provides some insights into what companies want from employee volunteering programs, and how nonprofits can position themselves as an indispensable corporate partner.

In this issue, author Laurie Mook looks at an interesting case study of the Philadelphia Ronald McDonald House as an example of how to measure the direct impact of volunteer service on the organization, clients and volunteers themselves. The research – conducted by Debbie Haski-Leventhal (Australia School of Business), Lesley Hustinx (Ghent University, Belgium), and Femida Handy (University of Pennsylvania) – is based on a series of surveys, informal interviews and observations through the researchers’ own involvement as volunteers in the organization.

As Mook explains, volunteer managers often view the monetary value placed upon volunteer service as one way to gauge the relative importance of volunteer resources as compared to other resources in delivering the services of a nonprofit. And, according to Mook, volunteer hours are also used as a proxy for impact.  But through this case study, Mook explores a few more tools. For example, the findings in this study reveal several areas of impact that can be measured. From the perspective of the client, three categories of impact emerge: tangible impact (providing services), attitudes (satisfaction and perceived altruism) and future behavior (willingness to volunteer). From the perspective of the volunteer, intrinsic and tangible benefits are identified. Overall, the researchers are able to communicate the distinctive and unique impact that the volunteers had for the organization. 

In this Voices, we underscore the fact that Steve McCurley has been remarkably prolific during his career. His earliest publications (1972- 2004) are listed in a 10-page, single-spaced bibliography on the Energize Web site. As the Director of Research for the National Center for Voluntary Action (the predecessor of the predecessor of the predecessor of Points of Light), he often contributed to their magazine, Voluntary Action Leadership, with his first article appearing in the Fall 1976 issue. We present an excerpt from that article in this issue of Voices, along with excerpts from a number of Steve's long out-of-print articles, including items he wrote for “Grapevine,” the bi-monthly newsletter he produced with Sue Vineyard beginning in the 1980s. You’ll be surprised at how much of Steve’s “Early McCurley” material still resonates in today’s world.