Micro-volunteering

Lutheran Community Care SA/NT (LCC) is an Australian community services organization that utilizes a formal model of volunteering. In response to changing trends in volunteering and the desire of new volunteers for more flexibility, the organization has experimented successfully with more informal types of volunteering. In this feature article for e-Volunteerism, Rachel Friebel, the Volunteer Administrator at LCC, explores the model of “micro-volunteering” – related to but different from other informal volunteering – and the potential it offers organizations, the volunteering sector, and the community at large. Friebel explains why micro-volunteering can attract wider community engagement. 

Whatever Happened To . . . is a recurring feature at e-Volunteerism that allows us to revisit past articles to see what has been happening since we first published the stories. 

In this issue, we revisit “Perspectives on Membership Development,” a story from 10 years ago about the Soroptimist International of the Americas, a global volunteer women’s organization. In 2005, the story revealed, Soroptimist International had recently faced a downward spiral in membership numbers and the closing of local clubs. Unlike other similar organizations in the same situation, Soroptimist had risen to the challenge by deciding to motivate its members to revamp tradition, discover new ways of doing things more relevant to women, and grow its membership.

In this fascinating update, Soroptimist’s Executive Director Elizabeth Lucas and Senior Director of Membership Marketing Darlene Friedman explain what Soroptimist is doing today to meet the challenges facing all volunteer and member-based organizations. The organization has created “an online community empowering offline action” called LiveYourDream.org, “a self-motivated community of people who wish to support women and girls in their quest to lead better lives, while gaining inspiration in their own lives.” We can all learn from this so-far successful approach to engaging non-members in volunteer activities (more than 50,000 people have signed up to date), and other changes Soroptimist has made to revitalize its approach to volunteerism in the 21^st century.

As social media expands throughout the world, it has spawned a unique sub-category of virtual volunteering dubbed “clicktivism” – letting people who are online or on a Smartphone make an impact on their causes in a short amount of time with very little effort. The name comes from what these volunteers do: reposting, retweeting, and other one-click activities such as buying an item on a charity Web site. While some consider clicktivists as second-rate to traditional volunteers (and even use the term “slacktivists” to describe them), many others appreciate the value-added services this micro-volunteering provides. And if the recent worldwide example of the ALS “Ice Bucket Challenge” shows, clicktivism can go viral!

In this edition of Along the Web, author Erick Lear explores clicktivism in an effort to remind everyone that regardless of how or where a volunteer donates time, all types of volunteers should be appreciated.  

During the last year, e-Volunteerism presented a number of retrospectives, looking at what happened in volunteering over the last decade. Now it’s time to look forward. 

Though Susan Ellis and Steve McCurley use their quarterly Points of View as an outlet for their opinions, the journal’s feature section editors generally keep their personal thoughts out of the pieces they edit. We decided that this special, re-designed issue was a great opportunity to share the voices and varied perspectives of our far-flung editors – professionals who are all deeply immersed in the field of volunteerism as authors, trainers, consultants and volunteer-involving agency executives, representing the United States (both coasts), England and Australia.

In this Voices, we ask each of our editors to respond to the following question: 

What volunteering trends and issues are you keeping your eye on that have the greatest implications or potential for the volunteering field in the next few years?

The responses are presented in recorded audio clips, so you can hear their “voices” for  yourself.