Evaluation/Program Assessment

In a Research to Practice article in e-Volunteerism last year, Laurie Mook explored the Manual on the Measurement of Volunteer Work, a recent publication of the International Labour Organisation (ILO). The manual was designed "to guide countries in generating systematic and comparable data on volunteer work via regular supplements to labour force or other household surveys." The European Commission and the European Volunteer Centre soon endorsed its findings.

Volunteer management representatives need to take another careful and critical look at what the ILO is really saying in the manual, which we aruge presents some faulty conclusions. Though most practitioners will not read this sort of academic tome, at least some of us must pay attention and speak out because government officials and funders will no doubt be guided by the Manual and its conclusions. In this Voices article, author Rob Jackson offers his personal opinions and encourages further exchange and perspectives from e-Volunteerism readers.

It’s common wisdom in the business world that “If you can’t measure it, you can’t manage it.” In this feature article, author Tony Goodrow proposes a method of measurement that gives a whole new yard stick to help demonstrate the successes of volunteer deployment in organizations: Mission Points ROI. This special method to measure return-on-investment – which is what ROI stands for – quantifies the value of your volunteers’ involvement in ways the long-popular but insufficient wage replacement value never could. Goodrow argues that this “ROI model can help you demonstrate to everyone else a much more meaningful assessment of the worth of volunteer contributions and your ability to manage resources.”

Can you put a monetary value on volunteering? What is a volunteer’s time and effort worth? This Research to Practice re-visits theses questions by studying a paper called “The Economic Value of Volunteering in Queensland,” by Dr. Duncan Ironmonger, Department of Economics, The University of Queensland. Undoubtedly the tools are there to do so, and we will review those methods. In times of austerity, even greater attention is being put on volunteering and the notion of placing a monetary value on volunteering will be very attractive to policy makers. Now is a good time to consider how we ‘value’ volunteering, at an organisation and an aggregate level.

Introduction

Nonprofit organizations everywhere are engaging in strategic discussions to discover how they can be more efficient and effective in delivering services to enhance their missions. Too often they are not thinking about the impact of proposed changes on their volunteer manpower. Or they are having the discussion after the changes are made. At that point in time, it may be too late to consider the effect on volunteer involvement. I have observed national and regional organizations that, through benign neglect, did not engage volunteers in their initial strategic planning discussions. The impact was tragic. They lost many dedicated volunteers and donors who felt overlooked in the process.

“A Tool for Engaging Volunteers in the Change Process” provides a series of questions which should be addressed by staff and leadership volunteers as they are starting the process of major change within their organizations. The changes can be as great as mergers or can be less drastic internal changes dealing with how services will be delivered in the future.

It is often very difficult for paid staff to think about the effect on volunteers when they are concerned about how planned changes will impact their own positions within the organization. So, although these volunteer-focused questions may sound natural to ask, they must compete with the uncertainty felt by others about the organizational changes.

This article includes a print-ready handout of the change process Tool and a ready-to-use Microsoft PowerPoint presentation of the Tool to use in a meeting or training session.

Every one of us has experienced at least one if not many times when we approached an organization and were treated in a less than satisfactory way. Perhaps it was the first time we arrived to volunteer and no one really knew what to do with us. How many of us have called an organization to get information only to be put on hold and transferred repeatedly, causing us to re-tell our story over and over again? Maybe it was the lack of signs outside to direct us to the right place. These experiences are “moments of truth”: moments that cumulatively create our opinion of an organization. The key to examining the moments of truth in your organization is first to recognize them and then work to eliminate the negative ones so that you create mostly positive moments of truth for your volunteers. This Training Design provides strategies for doing this.