United States

In this Research to Practice, Laurie Mook reviews two articles that bring together issues related to measuring the impact of volunteering, and the United Nations Sustainable Development Goals (SDGs). The SDGs are a set of 17 goals that address social, economic, and environmental challenges at the global and local levels, and are gaining currency across the public, private, and social economy sectors. Volunteer resources managers are well-positioned to embed the SDGs into impact measurement, with the potential benefits of increased volunteer engagement and retention, as well as increased funding. Strategically, reporting on performance related to the SDGs can also be used to influence local and national policy agendas.

Adults 65 and older are an increasing demographic, with many retired from work and reinvesting some of their time into volunteering. A new challenge for volunteer administrators is managing these older adults and, eventually, managing their decisions to withdraw or retire from volunteering.

This segment of older, volunteering adults was a major concern of U.S. and Canadian volunteer administrators who responded to a survey in a study reviewed in this issue’s Research to Practice. Almost 80 percent of the respondents were concerned with volunteers retiring or aging out, and the resulting impact on their volunteers, volunteer programs, and organizations. Few indicated that their organization had policies related to this issue, which led to a logical conclusion: though a lot of attention is paid to recruitment and retention of volunteers, it is now time to add volunteer retirement to the conversation.

In this e-Volunteerism feature, the story of volunteers at the Cleveland Metroparks Zoo shows how and why your organization can empower volunteers to help tell your story. As writer Karie Hajek explains, volunteers are often referred to as the “heart” of an organization and represent a crucial, untapped voice that can help organizations embody their mission.

“With strategic attention to incorporating your messaging into your recruiting and training process, you can better equip your volunteers to engage your audience and support your cause,” writes Hajek, who is Volunteer Services Specialist at the Cleveland Metroparks Zoo. “It is through this lens that you can truly see and acknowledge volunteers as an invaluable extension and voice of your organization.” 

Although hundreds of thousands of people volunteer with the National Park Service each year, the agency has been slow to engage volunteers in emergency management. In this feature story by Francis Shawn Bawden, who worked for the NPS for nine years, the lessons learned at Everglades National Park during the preparation, response, and recovery of numerous hurricanes in 2016-2018 provide important recommendations to emergency managers and volunteer coordinators who want to better utilize volunteers during most phases of disasters.

We’re all looking to improve our recruitment skills and to take advantage of new technologies and tools. This Training Designs presents a step-by-step guide on how to use the search function within LinkedIn to do targeted searches. In these three steps, you and your organization can become a recruitment magnet.

An increasing number of hospitals and other healthcare environments are now beginning to incorporate integrative health interventions into their settings to meet the stress or symptom management needs of both patients and employees. These practices often include massage, canine visits, art, music, energy healing, guided imagery, essential oils, yoga, and Tai Chi, and work in tandem with mainstream medicine to address everything from patient boredom to emotional distress, physical symptoms of pain, anxiety, and nausea.

While interest in integrative health interventions in hospitals has grown over the last several years, the use of volunteers in these programs has grown, too. And as integrative care expert Cathrine Weaver writes in this issue of e-Volunteerism, there has also been an uptick in the unanticipated need for emotional support and more focused monitoring of volunteers in these programs. “The integrative interventions volunteer role makes great demands on the individual, and these demands can take an emotional toll,” writes Weaver. “Understanding this has helped us see the importance of supporting these volunteers in a different way.”

In this feature story, Weaver explores how to engage volunteers in integrative health programs and how to provide the monitoring behaviors and support they need to maintain their own wellbeing while helping others.

High school students do not often think of nonprofits as an option for career-building. Although they may have been exposed to nonprofits through volunteering or community service requirements, they are generally guided by career counselors and their parents to have career aspirations outside of the nonprofit sector.

In this issue of Research to Practice, Laurie Mook looks at a mixed-method study of nonprofit professionals from various chapters of the Young Nonprofit Professional Network and explores how students initially became aware of nonprofit careers and the connection between volunteering and career selection. The implications for volunteer resource managers and their role in fostering the next generation of nonprofit leaders are discussed. The conclusion? At a time when the need for nonprofit leadership continues to grow, volunteer resource  managers can play an important role in nonprofit career decision-making for students.

With more and more volunteer recruitment done online, it is important to take a step back and look at who has or doesn’t have the opportunity to volunteer as a result of not having household Internet access. Has digital access changed the demographics of who is being asked to volunteer or to serve in leadership positions such as on a board? In this issue’s Research to Practice, Laurie Mook reviews a study on the influence of household Internet access on formal and informal volunteering. The results confirm that “volunteer recruitment may not always be an inclusive process” and that nonprofits have a role in bridging this digital divide.