Calculating the ROI of Your Volunteer Program – It’s Time to Turn Things Upside Down
It’s common wisdom in the business world that “If you can’t measure it, you can’t manage it.” In this feature article, author Tony Goodrow proposes a method of measurement that gives a whole new yard stick to help demonstrate the successes of volunteer deployment in organizations: Mission Points ROI. This special method to measure return-on-investment – which is what ROI stands for – quantifies the value of your volunteers’ involvement in ways the long-popular but insufficient wage replacement value never could. Goodrow argues that this “ROI model can help you demonstrate to everyone else a much more meaningful assessment of the worth of volunteer contributions and your ability to manage resources.”
Sarah (Sam) Elliston
Mon, 10/18/2010Lisa - San Luis Obispo
Mon, 10/18/2010Susan J. Ellis, Editor, e-Volunteerism
Tue, 12/28/2010Readers of this article might be interested in looking at the Research to Practice review now available in this issue, "The Economic Value of Volunteering in Queensland." It discusses how one government in Australia uses a very limited approach to monetizing volunteer effort -- and therefore further supports Tony's contribution here!
Tony Goodrow / Volunteer Squared / Canada
Fri, 09/07/2012Some free tools to calculate the ROI using this method are available at www.volunteer2.com/ROI and if you would like to attend a workshot on it, a list of confernences including it can be found at www.tonygoodrow.com/?page_id=9
Doug Della Pietra, Rochester General Hospital, Rochester, NY
Sun, 03/15/2015