Recruitment

Anticipating the huge number of Baby Boomers entering retirement in the next two decades, RSVP of North Central Iowa leaders decided to focus their attention on how to engage that cohort in volunteer service.  Attracting even a small percentage of the area’s approximately 22,000 Baby Boomers into volunteerism could yield enormous dividends for the citizens in the region. In this feature story for e-Volunteerism, RSVP Director Elaine Hanson and consultant Elizabeth Weinstein reveal how the organization responded to the “call to action” – a move that resulted in series of activities and research projects aimed at capturing the hearts and talents of potential Baby Boomer volunteers.

The term ‘engagement’ has gained appeal in both the for-profit and not-for-profit sectors to explain and understand relationship management with paid and voluntary staff. Yet little to no research has been done that focuses specifically on a volunteer’s engagement and how that might differ from a paid employee’s. This feature story will deconstruct the concept of engagement and suggest variables which need to be acknowledged in studying this concept and how it applies to volunteers. Looking to the future, we’ll also explore how to move forward to increase engagement capacity within the volunteer management profession.

Surveys in different countries show that people often choose to volunteer in the sport and recreation field.  During 2006, Sport and Recreation New Zealand (SPARC) commissioned research to look at how to motivate and recruit more volunteers, and successive SPARC studies show how important volunteers are to sport in New Zealand. This edition of Research to Practice considers how this detailed research can be applied across all volunteer-involving organisations.

GoVolunteer is the recruitment website of Volunteering Australia and is run in partnership with SEEK, an Internet employment website. From the 9th to the 31st of May 2005, a survey was placed on the website with the intention to collect data from people visiting the site. Analysing this data would enable a comparison of online tools for recruitment with more traditional methods, and help Volunteering Australia target its activities.

The survey gathered 1,413 responses out of a total number of 49,291 site visits. As sample sizes go, this ought to tell us a great deal about people using online volunteer matching sites.   What we do not know is whether the respondents are representative of users. For example, as we shall see below, the responses came overwhelmingly from women. Is that because more women use the site, or that women were more likely to answer the survey?

Happily the report also includes its own ‘applications of findings’ section to draw out the lessons of the research. This Research to Practice looks at the report and the findings.

In 1971, behavioral scientists and innovative trainers Eva Schindler-Rainman and Ronald Lippett published The Volunteer Community: Creative Use of Human Resources. Though the book is now out of print, many of its concepts continue to resonate.  In this Voices from the Past, e-Volunteerism is pleased to publish an excerpt of Chapter Four, in which the authors present a force field analysis of volunteer motivation. The analysis helps explain what pushes people towards a “yes” to volunteering, and what pushes them towards a “no.”  The authors do the same analysis on another equally important volunteering decision: whether to continue as a volunteer, or to drop out.

 

What does a canned meat product called SPAM™ have to do with volunteer recruitment?  In this article, the authors explore the answer to this question by reviewing the key steps in volunteer recruitment, a process that helps remind an organization that it needs not only a clear purpose but people to rally around that purpose.  All it takes is a little S.P.A.M. − Skill development, Product knowledge, Audience understanding and Motivation.

It has been said that public speaking is one of the number one fears of people.  Knowing that, how do volunteer program leaders attract volunteers to an organization’s public speaking program?  And then, what do volunteers need to know once they get there?  This article will share tools, activities, and content to create an effective speakers bureau program for volunteers.

Do we need another study on volunteer motives? Michael Callow’s work (published in the International Journal of Nonprofit and Voluntary Sector Marketing) argues that we do and that there is value in looking at volunteering among retirees. Too often, says Callow, we categorise types of volunteers into broad groups, with ‘older volunteers’ put into a category that merely allows them to be contrasted with other groups. This, however, leads to assumptions that all older volunteers come with the same motives and aspirations for their involvement.

While I think that Callow may not have considered all the many and varied studies into older peoples’ participation, there is some truth in what he says. As a result, this piece of research is an interesting contribution to thinking, especially as it comes from the perspective of an assistant professor of marketing, not from someone who focuses exclusively on volunteers.