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Baby Boomers in Action! An Initiative in Iowa to Recruit Baby Boomer Volunteers

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Anticipating the huge number of Baby Boomers entering retirement in the next two decades, RSVP of North Central Iowa leaders decided to focus their attention on how to engage that cohort in volunteer service.  Attracting even a small percentage of the area’s approximately 22,000 Baby Boomers into volunteerism could yield enormous dividends for the citizens in the region. In this feature story for e-Volunteerism, RSVP Director Elaine Hanson and consultant Elizabeth Weinstein reveal how the organization responded to the “call to action” – a move that resulted in series of activities and research projects aimed at capturing the hearts and talents of potential Baby Boomer volunteers.