Recruitment

The world is evolving and volunteers with it. Today’s volunteers have diverse lifestyles, preferences, and needs that must be accounted for when volunteer managers develop volunteer roles and fine-tune their personal leadership approaches. That said, one thing remains constant: the key psychological processes that drive human behavior.

New discoveries in brain science, psychology, and human behavior are disrupting business as usual and creating new opportunities to connect, collaborate, and mobilize volunteers for the greater good. In this feature article, volunteer engagement consultant and trainer Tobi Johnson presents four well-researched brain phenomena that she argues can be strategically tapped to engage and sustain volunteer participation at your organization.

Volunteering is generally presented very seriously – largely because many of the causes volunteers support are very serious. But not all. And even grim situations can evoke laughter, since a sense of humor is a great coping mechanism.

Humor is also a great communication tool, especially when it tells the truth about a situation. In this Voices feature, we present examples of effective humor used in recruiting, training, and recognizing volunteers. These include YouTube postings, blog and newsletter entries, and cartoons. When can you provoke a smile and also generate action?

Whatever Happened To . . . is a recurring feature at e-Volunteerism that allows us to revisit past articles to see what has been happening since we first published the stories. 

In this issue, we revisit “Perspectives on Membership Development,” a story from 10 years ago about the Soroptimist International of the Americas, a global volunteer women’s organization. In 2005, the story revealed, Soroptimist International had recently faced a downward spiral in membership numbers and the closing of local clubs. Unlike other similar organizations in the same situation, Soroptimist had risen to the challenge by deciding to motivate its members to revamp tradition, discover new ways of doing things more relevant to women, and grow its membership.

In this fascinating update, Soroptimist’s Executive Director Elizabeth Lucas and Senior Director of Membership Marketing Darlene Friedman explain what Soroptimist is doing today to meet the challenges facing all volunteer and member-based organizations. The organization has created “an online community empowering offline action” called LiveYourDream.org, “a self-motivated community of people who wish to support women and girls in their quest to lead better lives, while gaining inspiration in their own lives.” We can all learn from this so-far successful approach to engaging non-members in volunteer activities (more than 50,000 people have signed up to date), and other changes Soroptimist has made to revitalize its approach to volunteerism in the 21^st century.

Though online volunteer recruiting has been around for decades, it is still a rapidly evolving field. Today, online recruiting is boosted along not only by technological advances but also by the ingenuity and determination of dedicated nonprofit professionals who recognize the value it can have for organizations of all shapes and sizes.

In this feature article, e-Volunteerism looks at online volunteer recruiting by examining the evolution of VolunteerMatch, the largest online volunteer opportunity network. Through this platform, author Shari Tishman, the director of engagement at VolunteeerMatch, argues that we can learn something valuable and instructive about the past, present, and future of online volunteer recruiting. Tishman obviously has a unique perspective on this topic. So here it is, folks, straight from the proverbial horse’s mouth: everything you ever wanted to know about online volunteer recruiting.

Organizations use many different approaches to attract and retain volunteers. For instance, one attempt at a macro level is required high school service, which aims in part to inspire large numbers of students to continue with volunteering into their adult lives by having them engage in volunteering during high school. 

This Research to Practice looks at another approach: conducting a reflective activity after volunteering to promote an intrinsic desire to volunteer. It is based on a novel field experiment study conducted in a controlled setting in order to provide clear evidence for the causal impact of reflective activity. The study found that those who had an incentive to complete a task (writing about the benefits of volunteering) that complemented their volunteer activity became more interested in volunteering going forward than those who volunteered but did not participate in the reflective activity. The study provides food for thought regarding the use of this mechanism, not only for retaining volunteers but also for providing important data to document the impact of the organization.

For nearly a decade, Susan J. Ellis, the publishing editor of e-Volunteerism, has been encouraging (read: nagging) Andy Fryar, the journal’s manuscript developer, to write about an innovative volunteer program that he oversees in Adelaide, South Australia. After nearly 10 years of resisting, Fryar recently concluded, “I find myself completely out of excuses!”

In this feature article, Fryar presents a rather unique structural model for volunteer engagement and the innovative method of volunteer recruitment employed at the Lyell McEwin Regional Volunteer Association, a 750-strong, health-based volunteer involving agency based in Elizabeth, a northern suburb of Adelaide, the capital city of South Australia. Fryar has been chief executive officer of the Lyell McEwin Regional Volunteers since 1997, growing the organization from a workforce of around 180 volunteers to its current 750 members. Though volunteering at Lyell McEwin Hospital began in fairly typical hospital fashion, Fryar explains why the Regional Volunteer Association today is an outstanding example of new and innovative ways to run a volunteer program – in hospitals and other volunteer-dependent organizations. And he thanks Susan Ellis for 10 years of nudging and nagging to tell this story.

There has been quite a bit of research on volunteer satisfaction, but not so much on volunteer manager satisfaction. How satisfied are volunteer managers with their jobs?  Do their working conditions differ from those of managers of paid staff? What are the implications for nonprofit organizations and human resources departments? In this issue, reviewer Laurie Mook looks  at a study of 314 volunteer managers, conducted by a group of Canadian researchers who analyzed job-related and organizational factors such as co-worker respect, supervisor support, closeness to volunteers, and the nature of the work as an expression of personal values. Their final model, Mook explains, predicted job satisfaction for both short-term and long-term volunteer managers. 

 

Want to incorporate writing techniques used by professionals to inspire, motivate and recruit volunteers? Want to know what works in prompting a reader to move from the armchair to the work site? Of course you do – because you already know that you can make or break your program with the power of words that are written, spoken or enhanced by video.

The secret to words that work is all about showing, not simply telling. Concrete images and specifics show your potential volunteers exactly what you are about and why it matters. Vivid details help you build interest and add drama, and help your readers visualize the unique value you can bring to their lives. You can show them precisely how you (and they) can make a difference in their communities. This feature article by Dalya F. Massachi offers suggestions, examples and ideas to move you in the right direction. You’ll learn to think of yourself as your readers’ eyes, ears, hands, taste buds, nose – and heart.

This feature article is based on an excerpt of the author’s award-winning book, Writing to Make a Difference: 25 Powerful Techniques to Boost Your Community Impact.