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It’s hard to talk about corporate volunteerism without imagining painful stereotypes: standalone projects, third-party organizing services, hosting 200 employees for an ad hoc event, one-time events for skilled professionals, staged photo ops, reporting via the company’s digital CSR tool, hunting for grant dollars, other mutually performative behaviors, and so on and so forth.
Now more than ever, technology is playing an all-encompassing role in keeping nonprofits and volunteer programs going. While volunteer-matching apps and social media platforms have been around for a while, social distancing takes us to a whole other level in terms of technology use. In this issue of Research to Practice, Laurie Mook looks at a study of nonprofits in Hong Kong which explored in-depth how technology reconfigured their volunteer management. We focus mainly on the challenges these nonprofits faced to highlight the limitations and unintended negative consequences of going online. The study also suggests several ways to optimize online volunteer resource management, including how to engage your volunteers while programs are put on hold.

With more and more volunteer recruitment done online, it is important to take a step back and look at who has or doesn’t have the opportunity to volunteer as a result of not having household Internet access. Has digital access changed the demographics of who is being asked to volunteer or to serve in leadership positions such as on a board? In this issue’s Research to Practice, Laurie Mook reviews a study on the influence of household Internet access on formal and informal volunteering. The results confirm that “volunteer recruitment may not always be an inclusive process” and that nonprofits have a role in bridging this digital divide.