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Corporate Volunteer Programs: Maximizing Employee Motivation and Minimizing Barriers to Program Participation

Corporate Volunteer Programs: Maximizing Employee Motivation and Minimizing Barriers to Program Participation

This article examines a research report done at Wilfrid Laurier University in Waterloo, Ontario, Canada by Evelina J. Rog, S. Mark Pancer, and Mark C. Baetz: “Corporate Volunteer Programs: Maximising Employee Motivation and Minimizing Barriers to Program Participation.” The research was done on the Ford Motor Company’s employee volunteer programme and is based on in-depth interviews with over 100 staff. It outlines six key points to increase employee volunteering. The Research-to-Practice article highlights where the findings resonate with other volunteering research, but also notes some areas where convincing companies to have an employee volunteering programme might encounter barriers not addressed in this research.

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Sat, 11/05/2005
Thanks for drawing attention to this research and for Steve's concise summary and comment. What it highlights for me is that indicators for successful employee volunteering mirror those for any type of successful volunteering. The same volunteer management issues come through - offering choice and variety, linking opportunities to people's interests and needs, providing worthwhile and rewarding roles, excellent co-ordination and support etc. Why that should surprise me, I don't know! Working in this field and directly with companies it is easy to forget - few companies actually see these points as important, they're too busy counting numbers of participants and hours done to look at the quality of experiences! Also agree that more research is needed to better understand the benefits of employee volunteering, specifically the business case. We've relied for too long on the assumption that it's just the right thing to do and therefore "good".