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Training Volunteers to Become Advocates and Activists Through Direct Action Organizing

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Direct action organizing is a powerful instrument for change while engaging your organization’s supporters and volunteers. It is how ordinary citizens become involved in the democratic process and have an impact. Its tools are many, ranging from voter registration drives to lobbying local school boards, from letter writing to media campaigns. Grassroots organizing places power in the hands of people, enabling them to shape their community, its policies, priorities, and services.

Planned Parenthood Federation of America (PPFA) has decades of experience in successfully training staff and volunteers for activist efforts. In this Training Design, PPFA Senior Manager for Training, Jordan Fitzgerald, highlights techniques from their innovative “Live Action Camps.” Included is a PDF of PPFA’s Direct Action Organizing and PowerTrainer’s Guide.