Trends and Issues

More people want to volunteer today than ever before. As practitioners, we recognize that it’s important to not just make volunteer opportunities more accessible but to also make them more personalized.

While some of us have yet to adopt a web-based approach to recruiting and working with volunteers, the conversation has already advanced to using more effective mobile apps. These apps offer more relevant opportunities to individual volunteers and also help automate check-in, background checking, and dynamic reporting processes. Today’s app developers aim beyond visual interfaces to target voice detection and artificial intelligence capabilities – such as those supported by Apple’s Siri, Amazon’s Alexa and Samsung's Bixby – to predictively deliver personalized content and experiences to us. Such advances have real implications for volunteer engagement, too.

In the past, the volunteer community has often been burned by online volunteer opportunity registries and other volunteerism-related website providers who over-promise and under-deliver. But improved electronic tools now offer growing opportunities for us to engage more volunteers and retain them. In this e-Volunteerism feature, Sam Fankuchen, the founder of Golden, a top-ranked mobile app for volunteers, shares his expertise on electronic access that impacts volunteers. Fankuchen clearly challenges us to broaden our vision when he asks: Are we ready to position our volunteer opportunity listings so that every volunteer on every device in every community can find them? 

Free, live-streaming video platforms like Facebook Live, Twitter’s Periscope, and YouTube Live allow users of smartphones or tablets to live stream something they are viewing in person so that people off-site can view and share in it, too, in real-time – events, speeches, announcements, celebrations, and more.

The keyword here is live. Viewers watch the video at the same time it’s being filmed. While videos are recorded on Facebook and available after the live event (just like on YouTube), the draw for Facebook viewers is that they can view the event as it is happening, in real time. As with other Facebook posts, they can even join in by commenting.

Could Facebook Live and other live-streaming video platforms be used to celebrate volunteers? Welcome new volunteers? Educate and train volunteers? Recruit new volunteers? “Sure!” argues Jayne Cravens, an internationally-recognized volunteer management researcher, consultant, and trainer. In this e-Volunteerism feature, Cravens outlines some captivating ideas for how to embrace live-streaming video platforms to benefit volunteer engagement, noting that you can even “plan out” your video ahead of time. “It doesn’t have to be entirely spontaneous,” writes Cravens. “It just needs to feel that way.” 

In this Voices, Kerry Martin explores the evolution and significance of TimeBanking, a concept that operates on a very core principle: For every hour of service that members provide to one another, they earn an hour that’s redeemable for another service for them.

Through stories from and about TimeBanking members, Martin reviews the nuts and bolts of this growing movement. He explains how TimeBanking has expanded to 40 countries, why individuals and organizations are included, and its growing symbolism as the “core of community.” As Martin writes, “TimeBank members open their hearts to not only help one another but also be helped by one another.”

A concept that spreads the love through volunteering? Good deeds and dating in a single package? In this e-Volunteerism feature, volunteer-manager-turned-entrepreneur Hannah Whitehead describes her efforts to innovate against all odds—and yes, she brings Cupid along for the ride, too!

In June 2016, Whitehead launched a social enterprise called Good Deed Dating that works alongside charities in London to coordinate volunteering events for single people. In a nutshell, Good Deed Dating combines good deeds with dating, providing single Londoners with the chance to meet someone who shares their values while doing good for their communities. Spreading love while volunteering! The concept has been widely embraced and is growing, working to potentially change not only volunteering constructs but the lives of dating-challenged, adrift, Bridget Jones-like Londoners everywhere.  

“When I was working as a volunteer manager, I had big ideas and an appetite to make volunteering not only super accessible, but also genuinely engaging to as many people as possible,” writes Whitehead. “However, like many others I found myself hitting red tape and brick walls at every turn. I knew that there were hundreds of potential volunteers out there who just needed the right incentive to get involved.  Feeling frustrated, I decided to make the leap and set up Good Deed Dating to support charities to achieve more and empower volunteer managers to get creative with their volunteering programmes.”

With a great sense of adventure and a keen eye for program innovation, Whitehead describes why “thinking outside the traditional volunteering box can feel risky or like an uphill struggle, but it doesn’t have to be. Our goal is to spread the love through doing good and provide a new way for Londoners to meet likeminded people who share similar values whilst meaningfully contributing to their community.”

In this special Voices, Allyson Drinnon, the director of the Volunteer Resource Center for Habitat for Humanity International in Americus, Georgia, reports from the field at the International Association for Volunteer Effort (IAVE) World Volunteer Conference that took place in Mexico City, November 2016.

Through her reports and on-the-spot audio interviews, Drinnon presents an array of diverse voices and opinions from the international volunteer community, capturing thoughts on issues, challenges, and ideas. Read and listen as Drinnon talks with Joselito C. De Vera, Philippine National Volunteer Service Coordinating Agency; Alex Torres, International Federation of Red Cross and Red Crescent Societies; Viviana Zazil, Centros de Integracion Juvenil; Anita Ramachandran, Micromentor; and Alejandro Mayoral Banos, PhD student from York University. 

In this e-Volunteerism feature, author Jill Jukes from the March of Dimes Canada’s Western Region argues that it’s time to update how organizations plan and prepare for volunteer involvement. Taking a close look at what she calls the traditional “Volunteer Engagement Cycle,” Jukes outlines why the current sequence of planning, recruitment, intake/onboard/screening, placement, training and supervision, recognition and retention, and evaluation does not always reflect current trends and realities. The remedy? Jukes proposes an entirely new Volunteer Engagement Cycle, one that that she calls Version 2.0. “This isn’t a monumental change to the traditional cycle,” Jukes writes, but one that renames and reimagines how organizations plan and prepare for volunteer engagement. Is it better? Will it work? Has Jukes merely proposed new words for the same things? In the end, Jukes asks you to decide.

Lutheran Community Care SA/NT (LCC) is an Australian community services organization that utilizes a formal model of volunteering. In response to changing trends in volunteering and the desire of new volunteers for more flexibility, the organization has experimented successfully with more informal types of volunteering. In this feature article for e-Volunteerism, Rachel Friebel, the Volunteer Administrator at LCC, explores the model of “micro-volunteering” – related to but different from other informal volunteering – and the potential it offers organizations, the volunteering sector, and the community at large. Friebel explains why micro-volunteering can attract wider community engagement.