Program Assessment

This much is clear: Volunteer Centres are vital to build and sustain local and regional volunteer ecosystems. Often seen as the “one-stop” help for individuals looking to get involved in the community, Volunteer Centres are not only remarkable at surviving funding and policy changes but they have also inspired the development of volunteering innovations like service-learning, community service, family volunteering, and corporate volunteering. 

But this much is clear, too: Volunteer Centres throughout the world can no longer operate as they have always done. Volunteer Centres have to be responsive to the changing times they helped bring about or they will lose their ability to create a volunteering legacy for the future. Inspired leadership and creative vision are absolutely critical elements for Volunteer Centers to move forward, with experts predicting that a high-tech, high-energy, Apple Store-style social action centre may help redefine the Volunteer Centre of the future. 

From Canada to the Netherlands to Australia, from the United States to the United Kingdom, six experts on Volunteer Centres join together in this critical and provocative Keyboard Roundtable to discuss the issues facing Volunteer Centres around the globe. These issues, the experts discovered, are quite often the same regardless of geography. 

In 2009, Jeffrey L. Brudney and Lucas C.P.M. Meijs proposed a new way of thinking about volunteer resources: as a natural resource which must be managed sustainably or it will be exhausted. In their article, "It Ain’t Natural: Toward a New (Natural) Resource Conceptualization for Volunteer Management" (published in Nonprofit and Voluntary Sector Quarterly, Volume 38, Issue 4, and reviewed in e-Volunteerism by Steven Howlett), the authors argued that volunteer energy should be viewed as a human-made, renewable resource that people can grown, recycle and influence positively as well as negatively.

Think about the communications methods you – and others at your organization – use with volunteers right now. Is your organization getting the information it needs about volunteers and their activities via these methods? Information such as:

• Their accomplishments as volunteers
• Their feedback on assignments, relations with staff, other volunteers, and clients
• The number of hours they are contributing
• Tools/resources they are finding particularly useful
• Obstacles they are encountering
• Their suggestions or criticisms

What information are you getting via the communications methods you are using now, and what information are you lacking? In addition to volunteers sharing this information with you directly, is everyone who is working with volunteers sharing information with each other?

A lot of questions! But in thinking about these, you can already begin to see where your communications with volunteers is working, where it is lacking, and how you might make improvements.

Jayne Cravens gives us all practical tips on using Internet communication to engage volunteers successfully.

This Research to Practice article examines how Five Key Trends and Their Impact on the Voluntary Sector (a feature article in this issue) can be a model for interpreting data in a practical, put-it-to-use way.

The "Five Key Trends..." article is itself an example of translating research into material useful to practitioners.  The article includes the original report by Elisha Evans and Joe Saxton, along with special comments on the implications for volunteering by an international panel of responders. 

Here, new Research-to-Practice feature editor Steven Howlett (UK) adds his perspective on how "trends" literature can be applied.

On a recent visit back to the United States, I heard very different opinions about volunteerism from two good friends. The first said that she will never volunteer again...she tells why. The second friend said she couldn't get enough of volunteering...and she tells why.

These two testimonies regarding volunteerism make me wonder if the organizations these two assisted are aware of their feelings. And so I ask volunteer managers reading this to consider: What would people who have volunteered with your organization say about their experience?

Do you know? Do you care?

If anything, these two episodes have made me realize yet again the value of surveying volunteers about their experience, and how easily this can be done using e-mail.