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Membership Development

What Volunteers Do to Each Other Is Not Always Pretty

As we’ve often noted, the most frequently-requested topic for a workshop that any volunteer management trainer receives has always been, and continues to be, employee/volunteer relationships. The tension between paid and unpaid staff surfaces in all types of organizations and settings, and program leaders want to find ways to develop effective teamwork.

Less often discussed, but just as prevalent, is conflict in volunteer-to-volunteer relationships. This can express itself in various ways, from long-time volunteers being less than welcoming to newcomers; to generational, ethnic or cultural groups that don’t mix with others; to “true believers” versus those who are “just helping.” The truth is that volunteers do not automatically work well together or even like each other. It’s up to us to foster good relationships among volunteers just as we seek to assure teamwork between volunteers and paid staff.

In this “Points of View,” Susan and Steve discuss the consequences of volunteer-to-volunteer tension, why you neglect such relationships at your peril, and how to assess if you are helping or hindering volunteer unity.

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Fun and Simplicity Make These Recruitment Techniques Work

Tired of trying to get your group members motivated to help build membership? The General Federation of Women's Clubs knows that you have to make membership campaigns easy, rewarding and fun. We'll profile several of their membership-building strategies such as "Membership Round-Up" and you'll see how your group can try some of these great ideas to re-energize your members to recruit!

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Where Have All the Leaders Gone?

The refrain is heard time and time again in the groups and organizations of modern society. Schools have been crying out for ages about the shortage of math and science teachers. Corporations have been wailing about the lack of skilled workers. Community issues go un-addressed for lack of passionate people. There is a leadership crisis; a volunteer crisis, a "can't find the person I need when I need them" crisis. Why such a shortage of people?

Yet people increasingly ask us, "Why aren't there more leaders?" Why are people reluctant to answer the cry for leadership? ... We believe this cautiousness results not from a lack of courage or competence but from outdated notions about leadership. (Kouzes, Posner. The Leadership Challenge)

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Focus on Membership Development: Three Organizations Share Effective Techniques

One of the top ongoing issues of most of the all-volunteer groups in the CompassPoint Nonprofit Services’ study featured in the Winter issue of e-Volunteerism was “reaching new members and keeping them involved.” In the world of volunteer management, that translates to “volunteer recruitment, integration and retention.” The goal is the same -- to identify potential individuals who can contribute to the work of the organization, invite them to participate by clearly identifying the benefits of joining, make them feel welcome and give them a way to contribute that is appropriate for them, and then offer ongoing opportunities for growth to keep them motivated and interested. Many volunteer organizations have experienced a decline in membership. In an effort to reverse this trend, several large national and international organizations have put a high priority on membership development. In this issue, we profile some of the membership development strategies of Kiwanis International, the General Federation of Women’s Clubs and Rotary International.

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