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Corporate Social Responsibility

Attracting Volunteers from the Private Sector

This edition of Research-to-Practice looks at three reports that examine corporate employee volunteering. Employee volunteering is an area of considerable growth and of great interest, but how can volunteer-involving organisations and volunteers managers make the most of relations with business? The three reports reviewed here are a survey of employee volunteering from national research in the UK, a study of corporate responsibility and volunteering in 7 countries, and a research project to evaluate the employee volunteering scheme of one bank in the UK.

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Merging Customers into Employee Volunteering Efforts

Just when you think you've seen everything in volunteerism, somebody comes along with something totally new.

And then you discover that other people are thinking about it as well.

Steve was sitting in the Washington Dulles airport over the holidays, engaging in the popular airport occupation of people watching. In front of him was a young couple en route to Vermont, laden with lots of bags of Christmas presents to take to friends and family.

It was the bags that caught his attention.

Two of them were from a familiar store - REI, or Recreational Equipment, Inc., an outdoor equipment supplier. The interesting part was the message blazoned on the side of the bags: "Volunteer with us!"

 

Steve and Susan highlight what might be a new trend - "customer volunteering" - and what might be the implications of this form of service, both philosophically and managerially.

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Social Capital Community Benchmark Survey

The Saguaro Seminar is a program of Harvard University that builds on the work of Robert Putnam (author of Bowling Alone: Collapse and Revival of the American Community). One of its initial activities was to conduct this national survey of almost 30,000 people, released in February 2001. This survey is the largest investigation of civic involvement ever conducted in America. The study examines a number of areas of social capital formation, including religious engagement, political and civic participation, levels of trust, giving and volunteering, and informal socializing.

Key findings of the survey follow in this article.

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