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Volunteers: The Untapped Voice of Your Organization

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In this e-Volunteerism feature, the story of volunteers at the Cleveland Metroparks Zoo shows how and why your organization can empower volunteers to help tell your story. As writer Karie Hajek explains, volunteers are often referred to as the “heart” of an organization and represent a crucial, untapped voice that can help organizations embody their mission.

“With strategic attention to incorporating your messaging into your recruiting and training process, you can better equip your volunteers to engage your audience and support your cause,” writes Hajek, who is Volunteer Services Specialist at the Cleveland Metroparks Zoo. “It is through this lens that you can truly see and acknowledge volunteers as an invaluable extension and voice of your organization.”