Tailoring Your Recruitment Message: How to Use A/B Testing for Maximum Results

Volunteer recruitment messaging is long overdue for an overhaul. But what wording works best? This Training Designs article will walk you through the technique of “testing” messages to determine which are most effective with different audiences. You’ll learn how to design and develop your own recruitment test using a simple A/B (split testing) method that Training Designs Editor Erin Spink has used successfully. Through this article, you will have all the tools you need to design your own tests. And you’ll be on the way to improving future recruitment results.